hi I'm Philip Van Dusen I'm going to share with you 15 trends in graphic design for 2018 now trend is really important for entrepreneurs and small business people because using trend and utilizing trend is a way to keep your brand appearing contemporary to your customers into the marketplace into your competition and for creative professionals and designers understanding and being able to recognize trend and utilize trend is even more important because you have to be able to provide it to your clients and customers to show that you are up-to-date you're paying attention and you're giving them the best design that's the most contemporary and it's going to benefit your clients brands so with that let's jump right into it okay trend number one disjointed text disjointed text is a really interesting visual take on photography and that is truncating the letter forms so it becomes a very kind of abstract take on the letter forms and so it's a great way to kind of bring text into a design but keeping it illustration 'el and keeping it very much of a kind of a design element rather than something that you read trend number two is brightness so using a lot of really bright garish color it has a kind of eighties feel the type of color that's being used but it's super bright super neon and it's juxtaposed with opposing colors trend number three is glitch this is one of my favorites I'm seeing it everywhere and it's hasn't I haven't seen it a lot in past years but it's definitely showing up a lot now and that is an imagery that looks like it's being kind of transformed or broken up by some sort of digital errant interference so I think glitch is a really cool technique trend number four is color Channel color Channel is a really cool looking trend it's if you took some imagery and you broke out all of the colors CMYK or RGB and then you took those channels and overlaid them with a level of transparency to each other it's a really cool technique and I'm seeing it both in text and also in imagery trend number five is sliced text so sliced text is a little like disjointed text but it's more like whole words are being sliced with an exacto rather than individual letter forms being truncated in some way and it give us a level a kind of a feeling of collage to a certain extent and also creates a lot of visual interest when you're only using typography trend number six is integration integration is one of my favorites integration is where you take fonts or letter forms or number forms and you integrate it very closely with a photograph almost like the text and the photograph we're living in the same physical space there's a really kind of interesting way that they're inter woven with each other like they're really physically with each other rather than laying on top of each other so integration is a really cool trend I see out there and in one I think that a lot of people a lot of creatives can leverage in really interesting ways trend number seven is liquid-liquid is a really kind of interesting take on typography and it makes use of visual highlights that you see when you see liquid pooling and it gives it a sense of kind of a 3d effect you can either use liquid in a very 3d way or you can use liquid in a very flat way like that ampersand with the cutout paper or the word liquid on in the lower part in the center there's a whole lot of ways that you can address the liquid trend trend number eight is font as illustration so using a font or a letter form or a number form as illustration element in and of itself either creating a face like the parentheses in the exclamation point on the right or the head of a swan on the poster for Black Swan using a font or letter form is a way to create illustration is a really fun and interesting trend trend number nine is ikana fication ikana fication is taking photography or illustration or imagery and really bringing it down to its most simple linear form and creating to a certain extent an icon out of it trend number ten is also really cool when I call it playbill it kind of references old fight posters or musical posters of you know way back in the 20s and 30s or even in the 70s and 80s but it's layering of texts in different shapes and different orientations it's being used a whole in packaging posters and music I think it's a really kind of interesting trend and design methodology that you can utilize in a number of different ways trend number 11 is text as design and this is kind of like Texas illustration but it's different in the fact that it's using fonts and using text forms as the illustration or the design in and of itself so it's not using any kind of photography any kind of element or illustration other than the letter form it's using certain unusual fonts it's kind of bring that kind of uniqueness about or it's using you know kind of scale and overlaying or how those spots are cropped to give it visual interest but it's kind of a really interesting take on how you could addressed using type as design try number 12 is systematic color so when you do a logo and a brand identity system the business card letterhead envelope etc you generally do it and it's higher palette so it looks like an entire system this is what I'm seeing but in other areas of design from it corporate reports to advertising posters twos as that you see online or in magazines there's a very tight color palette being used and a very specific design layout system being used that creates this incredibly systematic take on color and the cohesion across all of those different designs is being caused by the use of color trend number 13 is deconstructivism deconstructivism harkens back to russian deconstructivism and art and design movement in the previous century it also harkens back a little bit to how fine artists are showing work in the data movement so this is utilizing stark monochromatic type designs interspersing black-and-white photography and bright colors broken letter forms chopped design elements chops spatial elements a very collage II sort of way so deconstructivism really cool trend try number 14 is another one my favorites photo masking photo masking is a lot like a previous photography trend that I showed called integration but it's different in the fact that they're using text elements bars of color shapes to mask photography in kind of a really interesting way in some cases like the piece in the center on the top they're actually using shapes within a photograph to mask a photograph in a really interesting way so I think photo masking is one of those trends I'm seeing across a lot of different things from packaging to music to online to fashion magazines it's really making the rounds so photo masking is one of those trends I think is really strong and also it's incredibly interesting and fun as far as a design element and last but not least trend number 15 transparency transparency is a little like color channel in the fact that we're using transparent color as a design element but the transparency trend in this case is a little more specific and the fact that the colors are cut into geometric shapes and generally overlaid over black and white photographs to create a stark juxtaposition between color and photography so that's it I hope you enjoyed this video on 15 trends and graphic design for 2018 and if you did please hit subscribe below so you can see my videos when they come out and visit me at Philip Van Dusen dot-com slash muse mu SE and subscribe to my newsletter comes out every two weeks and I share an insight and resources and inspiration and articles on graphic design and entrepreneurship and with that thanks again for watching bye for now

15 Trends in Graphic Design for 2018

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