[driving music] – As a child that lived in nature, I never thought that I would have done this job. Our homes are basically a village on top of a hill in the middle of woods with a beautiful view of the mountains. I was thinking of maybe studying philosophy or maybe being a veterinarian. I started working in the company around 18 just to have some pocket money. Little by little, I started following my mom in the atelier, and after two, three years, I decided yes, that I wanted to work in fashion. My mother asked me if I ever thought of doing the main line. I said, “No, because that’s your job.” And she said, “I think you should, “because what you’re doing is what I would like Missoni to be today.” [tranquil music] Missoni’s story goes way back. When my parents met casually in 1948, my father at the time was a sportsman. He was in London and he was doing 400 meter hurdles. So he was there doing Olympic games. My mom was a young student. She was there with her college. And by coincidence, they met. They married five years after, and actually that’s when they started to work together. My father had already started to produce a knitwear tracksuit. And my mom started to do little jumpers. When they were asking my father, “Who’s the creator between the two?” my father used to say, “I’m the creator, but Rosita created me.” [upbeat music] At the end of the ’60s, my parents established their style. [upbeat music] They brought knitwear to a level that knitwear had never been. The story behind the zigzag… Everybody thinks it was a pattern from a sketch, but actually it was a technique that they discovered for knitwear. [upbeat music] My parents discovered this machine that actually could make zigzag movement. They started to use it. And it became iconic in the ’60s. All a sudden everybody knew who Missoni was and that a zigzag was Missoni. Right? [peaceful music] The style that my parents invented, it’s like a language. And I think I was able to update the lexicon of the dictionary. What I added later on, it was also more structured in the clothes. We can really work any kind of weight now from evening to heavy coats, lightweight. That’s what really makes– set Missoni apart from the classic knitwear company. I always try to keep a balance in my collection. Whenever I design a silhouette, the same silhouette can be worn by different body types, for men and women. Inspiration can come from anything. My eyes are the most important part of my job. I’m always looking to be surprised, anywhere I look at. If I go to a thrift store, if I go to flea markets, if I go on a street, if I go to a supermarket, I’m always looking for harmony in my job at the end. Every season, we’re adding new patterns, but always we start from a color card. We usually choose like 36 colors per season and we dye them. And then we work on a mood board, the silhouette we want, and the kind of pattern that we want. And then we work on color combination. We start putting them together and making stories and assembling, and you find color that you like better together. Behind the collection is always a new story telling. And it’s a process. [gentle music] Creating this collection with the people of Target, we really choose the most iconic pattern of Missoni. But in this color combination, we made it specially for Target. Some of my beloved one, like a trolley, the set of the coffee mugs, and also for the garments, a chiffon blouse, and then a classic Missoni cardigan. [cheerful music] I do think that design is something that can make life better, for the good of all. When I started 25 years ago, I was looking to make clothes for me, for my girlfriends. A few years later, for my daughters. But actually I never forgot that I had to dress my mother too. When I think of Missoni, I always love the fact that it was inclusive, especially in terms of age. Because when you have a fashion passion, this can follow you all your life.

Design for All | Collaborators | Missoni
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3 thoughts on “Design for All | Collaborators | Missoni

  • August 26, 2019 at 4:02 pm
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    I love the color combination of the blue, Brown, and coral in zigzag knits such as semi full coverage halter dresses, either midi or maxi or even just above the knee in the front and a little bit longer in the back. ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘Œ๐Ÿพ๐Ÿ‘Œ๐Ÿพ๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ

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  • August 26, 2019 at 4:11 pm
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    Good video and cool Color designs

    Reply
  • August 29, 2019 at 4:27 pm
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    Target, really?

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